MonetizationPartnerships

Food Blog Sponsored Posts: How to Get Them & What to Charge

Hamdi SaidaniApril 28, 2026

Air fryer roast potatoes served in a styled scene

Sponsored posts are the third revenue stream for food bloggers after display ads and affiliate marketing. A single sponsored post can pay $500–$5,000+ depending on your traffic and niche. But landing them requires knowing how to pitch, what to charge, and how to deliver.

When You're Ready for Sponsored Posts

Don't pitch brands when your blog has 500 monthly visitors. You need:

Minimum 25,000 monthly sessions (brands check your traffic)
Consistent publishing (at least 2 posts/week for 3+ months)
Professional food photography (brands judge visual quality first)
A media kit (your blog's stats, audience, and rates in a shareable PDF)
Active social presence (Pinterest, Instagram — brands want multi-platform reach)

How to Find Brands to Pitch

Method 1: Products you already use. Look at your pantry, fridge, and kitchen. Which brands do you genuinely use and recommend? Start there — authentic partnerships convert better and are easier to pitch.

Method 2: Influencer platforms. Sign up for platforms that connect food bloggers with brands:

Aspire (formerly AspireIQ)
Collectively
TapInfluence
Activate by Impact

Method 3: Direct outreach. Find the brand's marketing or PR contact (usually on LinkedIn or their website footer). Send a personalized pitch email.

Method 4: Brand PR lists. Many food brands actively seek bloggers for campaigns. Join food blogger Facebook groups and communities where brand opportunities are shared.

The Pitch Email Template

Keep it short. Brands get hundreds of pitches. Stand out by being specific and showing you know their product.

Subject: Recipe partnership idea — [Your Blog Name] x [Brand Name]

Body:

Who you are (one sentence)
Your blog's reach (monthly sessions, Pinterest impressions)
Why you love their product (specific, genuine)
Your idea for the sponsored recipe (concrete, not vague)
Link to your media kit
Call to action (schedule a call or reply with interest)

What NOT to do: Don't send a generic "I'd love to partner" email with no specifics. Don't attach your entire media kit without context. Don't pitch brands you've never used.

What to Charge

Sponsored post rates vary widely. Here's what food bloggers typically charge based on traffic:

Monthly Sessions	Rate Per Sponsored Post
25,000–50,000	$250–$500
50,000–100,000	$500–$1,500
100,000–250,000	$1,500–$3,500
250,000+	$3,500–$10,000

Additional charges:

Social media promotion: +$100–$500 (Pinterest pins, Instagram posts)
Recipe video: +$200–$1,000
Exclusivity (not working with competing brands): +25–50%
Usage rights (brand uses your photos in their marketing): +$200–$500

Creating Your Media Kit

Your media kit is a 1–2 page PDF that sells your blog to brands. Include:

Blog name, URL, and your photo
Monthly stats: sessions, pageviews, unique visitors
Audience demographics: age, gender, location, interests
Social stats: Pinterest followers/impressions, Instagram followers
Content examples: 3–4 of your best recipe photos
Services offered: sponsored post, social promotion, recipe video, product photography
Rates: either listed or "contact for rates" (listing is more transparent)
Past partnerships: logos of brands you've worked with (once you have them)

Design it clean and professional. Canva has free media kit templates.

Delivering Sponsored Content

The recipe comes first. Your sponsored post should be a genuine recipe that happens to feature the brand's product — not a product review disguised as a recipe. Readers can tell the difference.

Disclose clearly. FTC requires disclosure. Add "This post is sponsored by [Brand]" at the top of the post. Use the #ad or #sponsored hashtag on social. Non-disclosure is illegal and kills reader trust.

Deliver on time. Brands have marketing calendars. Late content means you won't get hired again. Build sponsored content into your content calendar.

Over-deliver. Include more photos than promised. Share on Pinterest proactively. Send the brand a summary of performance metrics after 30 days. This is how one-time sponsors become recurring partners.